In the same way you can create shortcuts in Windows 10 Start Menu or Quick Access Toolbar.
In this example we will show you how to create multiple shortcuts on a user’s desktop using Group Policy Preferences (available starting with Windows Server 2008 R2). GPO allows you to create a shortcut for a locally installed app, a URL, an executable file on a shared network folder or a domain controller (the NETLOGON folder). Using Group Policies, you can create a shortcut to a specific app on the desktops of all (or certain) domain users.